Gordon G. Andrew is Managing Partner of Princeton, New Jersey-based Highlander Consulting, Inc. He helps founders and managing partners of boutique professional services and B2B advisory firms close the Expertise Visibility Gap™ — the distance between a firm's expertise and the market recognition it deserves.

On the corporate side, Gordon served as Director of Marketing Services at the American Stock Exchange; Director of Financial Communications for Continental Group; Vice President of Public Relations for TravelersGroup; Chief Marketing Officer for Travelers Life & Annuity; and Senior Vice President of Marketing Communications for Prudential.

As an advisor, his clients have included: Principal Financial Group, Phibro Energy, The New York Stock Exchange, Prudential Venture Capital, Russell Reynolds Associates, Ryan Beck & Co., Willis Group, VITAS Healthcare, Mount Lucas Management, Personnel Corporation of America, Higdon Associates, First Investors Corporation, Chartwell Partners, Pacesetter Management Consulting, Southern Natural Gas, the Government of Israel, Johnson & Johnson, and law firms including Epstein Becker & Green, McElroy Deutsch, and Keker Van Nest & Peters.

On an outsourced CMO basis, former clients include Capital Forensics Inc., Premier Financial Services, Quinte Financial Technologies, People Science, AllenAustin, BarclayHedge Ltd., Dynamic Technology Solutions, CAP Index, BarkerGilmore LLC, and Connextions Health.

Gordon's Marketing Craftsmanship® approach is the standard that nothing he builds with clients is disconnected from their business goals.